Debit Card Acceptance and Processing
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Many merchants have considered accepting debit cards at their businesses but have not fully considered the benefits of debit card processing. Debit card acceptance can save merchants money and Banc Certified is happy to inform merchants about the benefits of accepting debit cards. If you have more questions about this page please contact us or call 1-877-861-8008.
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Advantages of Debit Card Processing:
 Flat Fee When Customer Enters Pin Number
Some Customers Prefer Debit Cards Over Credit Cards
Entering Pin Number is becoming more widely used by consumers
Faster Check Out time at the counter (no receipt signing)
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Debit Card Benefits Example:
The example below is created to show the merchant savings with debit card transactions with a flat fee. Flat Fee transactions are on-line transactions using a pin pad. The average ticket in this example is $75 and the business processes 100 transactions a month.
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Credit Card
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Debit Card
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| Cost Per Transaction |
100 transactions x .25 cents = $25 |
100 transactions x .65 cents = $65 |
| Discount Rate |
$7,500 @ 1.70%* = $127.50 |
Not Applied |
| Monthly Cost |
$25 + $127.50 = $152.50 |
$65 |
| Yearly Cost |
$1,830 |
$780 |
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| Savings of $1,050 a year |
| * Note: the rate used in this example is not the rate given to all merchants. |
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Debit Card Transaction Definitions:
On-Line Debit Card Transactions: This is the transaction where a customer slides the debit card through the terminal and enters a pin number into the pin pad. This transaction requires equipment with a pin pad installed on the terminal. This transaction does not require any signing of the receipt. Some customers prefer to enter a pin number and get through the check out line faster without signing a receipt. The merchant is then paid for this type of transaction in the same time frame that it would take to process a credit card transaction. (Example above is an On-Line debit card transaction) |
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Off-Line Debit Card Transactions: In this type of transaction the debit card is used in the same way as a credit card. The card is swiped through the terminal and the customer is asked to sign a receipt. In this type of transaction, there is no difference between a debit card and a credit card. Merchants must check for a MasterCard or Visa logo on the debit card. The cards that do not include a Visa or MasterCard logo on the debit card will not be processed and will be declined.
* Banc Certified Merchant Services is one of the few processing services that can set up an Off-Line Debit Transactions account at a guaranteed lower rate than credit card processing. |
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For more examples and information on how debit card acceptance and processing can save merchants money please contact BCMS at 1-877-861-8008.
Debit Card Processing Equipment Deals! |
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